There are a billion and one courses out there targeted at us ectomorphic folk. And while there is actually a ton of good information in them (and I’ll proudly promote some in the future once I’ve tested them extensively) some of their sales tactics I feel are less than ethical.
They’re certainly no worse than any other direct marketing message (in fact, they’re probably considered tame compared to most hard-selling direct marketing) but my view on most sales is fairly low in general.
I get that most of the world has agreed on capitalism and all that, and I have no issue with the economic system itself (nothing is perfect after all) but certain sales tactics are used at times to almost subconsciously trick someone into handing over their credit card information. I don’t want you to fall into that trap.
- Never buy in an emotionally charged state. Sales copy contains what are called “triggers” that are designed to play off your emotions. In the case of marketing to skinny guys, it may touch on self esteem issues and feelings of inadequacy. Perhaps the course in question will help with that, but don’t buy anything once that feeling is evoked. Wait 3 days and when you’re in a rational state of mind ask yourself…
- Will I actually use the information? This is the most important question. Many people buy courses in a way that other people buy candy; it soothes their immediate pains (negative feelings about themselves etc) but provides them with little ongoing sustenance. Don’t be a course-collector. Objectively look at all products and mentally see yourself doing the work require – does that thought seem plausible? The answer will determine whether or not you should hit the “Buy” button.
- Understand the truth. Anything worth achieving requires persistent action. Months and months could go by without seeing significant results and no vague promises or wonder pill will make you gain weight or build muscle faster. It’s tempting to be suckered into dreams of quick success, but that idea is a fallacy. Be content with the ongoing strength building process, and enjoy each day of it.
Muscle building “gurus” and folks that just want to make a profit sharing their experience have good intentions most of the time, so I don’t want people to shy away from furthering their education.
Just be mindful of sales tactics they may be employing (often under the advice of other salespeople and marketers whose advice they don’t question) and don’t be caught out with paying for something you don’t want or need.